Building a coherent image is one of the most important elements in marketing. Personal branding allows you to fully save the brand in the consumer’s mind using the right tools. What is personal branding? What is it about?

What is personal branding today? Creating a coherent image of the company. Over the years, its assumptions have been modified. At the beginning, it consisted of, among others, a matching logotype, slogans associated with the brand, eye-catching colors or a distinctive dress code in the company. Today, in a world ruled by the Internet, elements of branding have grown significantly. What counts is not only how we present ourselves at first glance, but also how we communicate with the recipients and what user experience is associated with us.

So what is personal branding? Everything associated with the brand. It is what we communicate and how we communicate. It is affected by:

• Name – If your domain name differs from your brand name, it’s time to change it. Consistency is most important! A simple, memorable name is already a big success.
• Logotype – it’s how others will recognize you. If it’s not personalized (e.g. created from an image bank or publicly available fonts), it’s time to order a new project.
• Slogans – short, intriguing call to action. Specific: „Just do it!”. Slogans can also include popular brand promises.
• Narrative – if in one post we address the recipients very formally, and in the other – at you, something is wrong here. Both paths are good: the important thing is to choose one and stick to it. The same goes for the language itself. Some stick to advanced terminology, others – prefer to explain difficult topics in a very accessible, sometimes even humorous way.
• Drawing on marketing trends – a good example? InPost. He knows when to strike with an ad: funny and smart.
• Communication with the client – is especially important in social media. Efficiently written off offer, initiating important conversations builds a bond with the recipient.
• Offer – i.e. consistency of products and services, also in terms of prices. What is personal branding in an online store? A clear, tempting message, closed in a logical whole.
• Opinions and user experience – how they see you, that’s how they write you. Make sure that people speak well of you.
• Social media – a series of advertising activities. From an intriguing fanpage, run regularly and, above all, interestingly, to influencers’ entries about your brand.

How to ensure good personal branding?

What is personal branding for marketing experts? A long-term process involving the work of many specialists. Therefore, instead of trying to act on your own, it is worth hiring an advertising agency that will fully serve your company.

You can also train employees on how they should communicate with customers and introduce products to unify the message.

Stay up to date – always look for inspiration!

Do you want to take care of good personal branding? Don’t take your foot off the gas. Keep up to date. Follow current trends and fashions. Listen to the pulse of the industry. Watch webinars, read articles that constantly expand your knowledge. Also, don’t be afraid to watch how others do it. Of course, this is not about copying ideas, but about inspiration that can open the door to new possibilities. Also remember that each message – each visual side of the company should be adapted to the nature of the industry in which the company operates.

Why is it worth taking care of branding?

What will branding give you? First of all, the recipients will start to look at you more favorably. If you bet on creative slogans and stand out from the others (believe: people can’t look at another „we offer the highest quality services”), you will gain credibility and recognition. You will also attract social media enthusiasts, i.e. all those who like direct contact. To the question „what is personal branding for my company?” so start answering yourself: long-term benefit! A value that builds and supports the success of your brand!