Link building is a process that is part of positioning, which consists in gaining links (references) from other websites to your own. Until recently, the number of such links mattered, but since October 4, 2013, when the Penguin algorithm was created, the perception of links to the page by browsers has changed. At this point, good quality links matter.

What is a link?

A link is a reference, a link that is placed on one page or in an electronic document, after clicking on which the browser sends us to another website or to another place in the document or document.

A link can appear simply as a URL, but it can also be associated with a piece of text called anchor text or with graphics on the page.

What is anchor text?

Anchor text is a description of the link, i.e. the text after which we are transferred to another website. It is stitched with HTML code

Where can you get external links from?

The most popular link sources are:

• Directories – usually online directories of companies or businesses. It is best to use them for positioning companies, because in addition to the link, it is possible to add the company’s contact details there. It is important that the directory in which we add a link to the website is strictly related to the industry of the company whose website address we place.
• Blogs – the best way to appear there with a website link is to set up a blog that complements our website. On this blog, posts containing valuable content should be published, for example in the form of a guide, in which we will help our readers (for example, when running a gardening business, we can write a blog post: „How to take care of flowers in the garden in winter?”). In the posts we publish, you can include links that lead directly to our website.
• Internet forums – discussion forums where Internet users ask questions and ask for advice. We can provide them with expert advice and answers, thus encouraging them to use the services offered by our company by attaching a link to our website.
• Social media – conducting active activities on Facebook, Instagram or Twitter helps to appear on the Internet, builds a good image and gains traffic to our website.