Until recently, there was a conviction among entrepreneurs that only large corporations could afford a marketing campaign. It is estimated that only 20% companies have a planned and written strategy for the future, and about 40% only think about such plans. It is difficult to run and develop a business if there is no set direction for development.

In the further part of the article, we will focus on what a marketing campaign really gives to every company and why it is worth conducting it?

Contents:

1. What is a Marketing Campaign?
2. What will the marketing campaign really give my company?
3. What marketing campaign do I need?
4. How much will I pay for a marketing campaign in my company?

What is a marketing campaign?

Despite the widespread availability of knowledge, many young entrepreneurs downplay the essence of the marketing strategy in their company. And without a strategy, the brand moves blindly.

The question is often asked: „What does a marketing campaign actually give me, apart from spending more money on advertising?”. Meanwhile, planning isn’t just about buying ads. In addition, the reluctance to verify data and undertake new activities within the company contributes to the closure of the business within 2 years of its start.

Marketing strategy is planned activities adapted to changing market conditions, which include the company’s sales processes, production, as well as potential problems that may occur in the future.

What does a marketing campaign really give my company?

A well-planned and implemented marketing campaign ensures a rapid increase in sales and a competitive position on the market. The distribution of content and messages on the Internet also helps to position the brand in the minds of customers.

A good marketing campaign works and brings many benefits:

1. It develops the brand.
2. Builds relationships with clients.
3. It ensures recognition.
4. It provides the data needed to further develop the company.
5. It helps to understand customer needs.
6. It helps to gain new target groups.

What marketing campaign do I need?

It is difficult to unequivocally answer this question. It all depends on the type of business, products and services offered, as well as on the communication strategy.

The campaign can be carried out through various distribution channels and targeted at individual target groups. Thanks to the sales tools, the company additionally collects data, on the basis of which it selects the direction of activities in the subsequent stages of sales.

The process of planning marketing activities is also complex. The length of the company, the already mentioned communication strategy, the target group, the type of products and services, content distribution channels, competition, customer behavior and competition strategies will be important here.

The most popular marketing campaigns are:

• Market segmentation.
• Competition-based strategy.
• Digital marketing – using modern technical solutions and automation.
• Brand positioning.
• content marketing.
• loyalty strategy.
• Pricing strategy.
• And many others.

The above examples are just a few possibilities. Companies most often combine several strategies. This solution creates wider sales opportunities.

How much will I pay for a marketing campaign in my company?

The marketing campaign can be based on paid and free activities. It all depends. Free activities include delegating an employee to create and implement campaigns for the same position.

Paid activities include hiring an external agency and online advertising. If you intend to use advertising, you must add the amount of advertising budget to the total cost. It can cost from PLN 1,000 upwards per month.

The best solution is to first create a good action plan, and then, by testing events, collect data and, based on them, optimize further development directions. If it turns out that our product or service is interesting and there is demand on the market, perhaps paid campaigns will not be needed at all.

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Marketing campaign costs in a nutshell. How much will I pay for marketing activities?

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What does a marketing campaign give you? How to carry out a series of online activities well? How much does a marketing campaign cost? You will find the answer to all these questions in this article.