Marketing gives great opportunities not only for the person ordering the service, but also for the advertiser himself. It is therefore a very future-oriented direction. Are you planning your career development and thinking about how to find a job in marketing? Below you will find out what a candidate for a marketer should have, perhaps it will allow you to make specific decisions.

How to find a job in marketing? I’m creative – is that enough?

The marketing industry has been one of the most interesting fields for many years. It is characterized by a constantly changing form. Marketers, in a way, create our reality, give direction to thinking, allow us to discover new products and influence our purchasing decisions. So if you are currently standing at your professional crossroads and wondering how to find a job in marketing, we invite you to read on. Maybe at the beginning we will consider what features are desirable in a potential candidate?

• creativity – this is the feature that is most valued in this industry. If you have the necessary education, but you are not creative, unfortunately, it will not be easy to make a living
• analytical skills – marketing often requires research, analysis and various types of simulations. Good understanding and presentation of the results will be important here
• stress resistance – time is running out, the boss is nervous, the client is urging you, you do what you can, but the more stress you get, the more blocked you feel? In a marketer’s job, this should just be a bad dream. The ideal candidate has to face challenges and be able to cope with almost any situation
• independence – marketing is often individual work. Your imagination, resourcefulness and knowledge will allow you to create a unique project. One of the requirements for finding a job in marketing is the ability to follow trends, independently search for inspiration and solutions

Sometimes, in order to find a job in marketing, completed studies, courses or various types of training are not enough. Working in this industry requires, above all, creativity and curiosity. Often you have to follow current trends yourself, be able to be, if not one step ahead of them, then catch up with them. Here, predispositions count, while knowledge and experience come second.

How to find a job in marketing?

Let’s assume that the day has come when you have decided that you are very interested in marketing and you are ready to work in this industry. Well, where to start? How to find a job in marketing? Where to look for ads, who to ask?

It is true that the marketing industry requires a candidate to have many skills, the most frequently mentioned ones have already been written down by us above. However, what if we feel that we have all these qualities, and we are only a step away from fulfilling our dreams of a job we will love? In fact, the answer to the question of how to get a job in marketing depends on how much time you have, but don’t worry, it’s not about reading this article. You have to consider which path you would like to follow, there are two possibilities:

• internship – usually unpaid or for a symbolic amount,
• work based on a contract or full-time job

Both forms are within your reach. The differences between them are, as you have probably noticed, mainly financial. However, if you want to find a job in marketing, to be honest, „you have to start somewhere” and most often these are internships. Is it worth using them? One constant truth during an internship is the opportunity to learn. This is the time when you can observe experienced marketers, get inspired, learn the rhythm of the company’s work and how to talk to customers. While working on the so-called contract/employment, certain activities, knowledge and behavior are already required of you, so you no longer have time, for example, to make mistakes.

How to find a job in marketing? Unusual personalities welcome…

So if you are planning to find a job in marketing, remember that often your character traits count first, then knowledge, and finally education. Marketing follows its own rules, it is aimed at influencing others, so it is based on slightly different principles than other industries.