Website positioning is an activity that allows you to increase the visibility of websites in search engines. Thanks to high positions in the search engine, websites are easier to find by their potential recipients. For many industries, website positioning is a key service for the functioning of the company. Online stores are a good example. Without proper promotion in the search engine, they would not exist.

What are the main goals of website positioning?

The main goal of positioning is to increase the visibility of the website. It should be understood that a given domain (www service) will appear in the search engine results high for many keywords. These words should be related to the content, products or services offered by the website. We expect that the increased visibility of the website will translate into traffic on it, and this in turn into the main goal, i.e. increasing sales or increasing the number of contacts from the website.

Why is website positioning necessary?

There are a lot of websites on the web that deal with the same things. Let’s assume that we are positioning a store with running sports shoes. This is another store in the network that offers an assortment similar to the competition. Usually, a new, fresh store page will be practically invisible in search engines right after launching. Why? Because websites that have been properly optimized, have enough content and external links, are placed high in the search results. The age of the domain is also important. The older it is, the better Google treats it and ranks it higher. Without positioning, we will not be able to compete with older „colleagues”. You should take SEO actions as soon as possible, also bearing in mind that their effect is not immediately visible. Website positioning is also necessary for domains that have been operating for some time, but have not been positioned or it was done incorrectly. It should be remembered that website positioning is currently one of the most popular, cheapest and most profitable forms of generating website traffic.