What is influencer marketing? Simply put, it is a strategy by which we gain new customers with the help of Internet celebrities. As they influence the awareness of Internet users on a daily basis and create trends, they can provide your company with one of the best advertisements!

What is influencer marketing and what is it about?

Wondering what the simplest definition of influencer marketing is? First of all, it is advertising with the help of an influencer: an internet personality, popular on social media platforms (like Instagram, YouTube, Facebook or even Twitch). The person you choose can recommend a selected service or product to their audience in exchange for an appropriate payment.

If you are familiar with social media, you have certainly noticed that the biggest giants use a similar promotion. But what is influencer marketing for smaller businesses? Is it worth using? Of course! First of all, while some recipients rely on the principle,,the more of a given company by different creators, the better”, others – they are even embarrassed to see one and the same product by all popular people. That is why small companies have great potential for cooperation with an influencer – because when he shows a not very popular product in his materials, the audience will believe in his truthfulness sooner than if he had to be the 1000th person in a row to rewrite the subject of constantly advertised on the Internet.

Why is it worth investing in influencer marketing?

What is influencer marketing compared to other popular marketing strategies? Definitely a noteworthy solution! Thanks to him:

• You will reach new recipients – this point probably does not need to be explained!
• You will show up on different platforms at the same time – the more places you are on the Internet, the better. People interested in long reviews will come to you from a blogger, lovers of aesthetic photos – from an Instagramer, and those who like to listen to something in the background while walking or cleaning the house – from a podcaster. In other words… you will have enthusiasts of various solutions who might not even have heard of you if you hadn’t started advertising on various platforms.
• You will start discussions about the brand – if the recipients see you in an Instagram post or YouTube video, they will start talking about your brand both under the influencer’s materials and on completely separate platforms (e.g. thematic forums). So you will start a snowball effect: the more opinions others start looking for you, the more outsiders (potential customers) will come to your website. What is influencer marketing? Definitely a powerful discussion tool!
• You will make your brand credible – a significant part of the recipients treat their favorite influencers as good colleagues with whom they would gladly drink coffee. Internet celebrities are much closer to fans than traditional ones. That’s why viewers trust creator reviews so much – they can believe in all the benefits of your brand and love it for themselves.

How to run influencer marketing well?

You already know what influencer marketing is, but how to run a campaign well? The fastest and surest option is to use an agency specializing in influencer marketing. Such companies have established cooperation with specific people, so they can arrange promotions for you on several profiles at the same time. They also know what rates are appropriate. You can also write to influencers yourself – preferably offering a specific amount to negotiate.

What about the campaign itself? Bet on direct advertising or the greatest possible credibility? Regardless of whether you are focused on honesty (and therefore also constructive criticism of products), or just listing the advantages, ask for product placement. Reviews without a collaboration tag are getting worse and worse. What is influencer marketing for audiences? First of all, transparency. Recipients know perfectly well that their favorite creators advertise. Therefore, they want to be directly informed about it.

Second, you can advertise in two ways. Ask for a product tag, e.g. in a given photo, or for a review or test. The latter option works better on platforms focused on longer message (YouTube, blogs). A good combination is cooperation with influencers specialized in different platforms: so that everyone can present the product in their own way.