Until recently, the approach to copywriting and people performing this profession was quite harmful. For some reason , there is a widespread belief that a copywriter is a person who „produces texts”. It doesn’t matter what kind, where he publishes it and what purpose this content has. The truth is, however, that the activity of a copywriter is much more important, and valuable content is worth its weight in gold today. So let’s take a closer look at what a copywriter actually does and who is a copywriter?

A few words about copywriting precursors…

The history of copywriting dates back to the 1920s. The pioneers of copywriting were John Emory Powers and Claude Hopkins. Masters of advertising and, above all, great sellers. It is assumed that these two gentlemen still make more sense to words in the world of advertising. As breasts, they looked for ways to the client’s mind with an individual message. They responded to the customer’s needs, emphasizing the value of a given product. They affected people’s emotions.

Who is a copywriter?

Who is a copywriter? Word virtuoso? A marketer? a psychologist? A bit yes… He must also have extensive knowledge of the world, a creative mind. Sales skills, combined with efficient navigation in the world of marketing, are the features that distinguish the best copywriters. However, a copywriter is not equal to a copywriter. We can include the most widespread branches of copywriting?

• SEO copywriting – content for website positioning. Articles for blogs, product descriptions in the online store. Taking into account the principles of SEO. On the one hand, publications created for websites must comply with Google’s requirements. On the other hand, they must be friendly and pleasant to the potential customer,
• Blog copywriting – content marketing has power today. A well-run blog, valuable content strengthen brand awareness and build a relationship with the recipient of the blog,
• Creators of advertising slogans – this is definitely the highest level of the copywriting industry. A catchy advertising slogan is often the leitmotiv of advertising campaigns.

What does the work of a copywriter look like?

Who is a copywriter? What does his job look like. Copywriters in most cases are freelancers. What does it mean in practice? They are not affiliated with any brand. They work on an order basis. They choose those that suit them. Every text, every campaign in which a copywriter participates should be preceded by solid research and competition analysis. Only then can we create something truly remarkable, original, something of our own. Content created by copywriters must be full of the language of benefits. They must be juicy in the message without the so-called pouring water. Influence the purchasing decisions of readers, raise bothering topics. We are flooded with all kinds of messages on the web every day. According to the latest research, most of us do not read full articles as a result of the rush. We only read the lead and headlines. A good copywriter will write a text that will be read from cover to cover by the Internet user.

The world of copywriting and its different faces… Can anyone become a copywriter?

Who is a copywriter? Can everyone be it? Contrary to appearances, no. The low threshold for entering the profession of a copywriter opened the way for people who like to write texts. Many of them believe that they can become a copywriter just like that. Some people believe that copywriting also gives you the opportunity to earn money quickly – without much knowledge and experience in this profession. This is not entirely true. As we specified above, the profession of a copywriter consists of a lot of predispositions. He is often an inventive man of many talents. The work of a copywriter is also undoubtedly a demanding and difficult job. Not every text can be written by hand. Complicated, technical content is the result of many hours of effort. A copywriter must also be a person resistant to stress, able to create a thrilling message even under great time pressure. However, it is worth trying your hand in this world. Each order is different, each can be a fantastic adventure and broaden mental horizons. It is also an industry that offers a huge field of development, because the demand for valuable content does not decrease, and it can be said on the contrary – it is constantly growing. Copywriters can work for various contractors: small, medium and large brands. They can work directly for the client or be subcontractors for interactive agencies.